Bosses at South Kirkby firm The Ice Co - Europe’s largest manufacturer of ice – took part in the latest social media craze to raise money for charity.
Managers at the firm joined in the ice bucket challenge to raise money for the Motor Neurone Disease (MND) Association.
Staff at the firm donated cash to see their bosses follow in the footsteps of celebrities and take part in the challenge.
The ice manufacturer, which holds fundraising events to help raise money for various charities, has donated £10,000 to the MND Association.
Polly Marr, company director, said: “We had already planned our annual charity day however we decided that the ice bucket challenge would be a perfect addition.
“We are amazed at how much the money challenge has raised for MND and we were delighted to be able to donate £10,000.”
The ice bucket challenge first went viral when the family of Pete Frates, an American baseball player who was diagnosed with MND two years ago, started their own campaign.
The challenge has now raised more than £6million for the MND Association.
Denise Davies, head of community fundraising at the MND Association, said: “Without this amazing support, the MND Association simply would not be able to provide it’s vital support services and fund research to find a cure.
“Together we are making a real difference for people affected by this devastating disease.”
To donate visit www. justgiving.com/icebucket4mnd