CASTLEFORD Tigers chief executive Steve Ferres has backed the introduction of working groups that will enable Super League clubs to help shape the competition’s future direction.
It follows the RFL’s announcement that all Super League clubs have entered the consultation process to determine its policy and direction beyond 2015.
Ferres (pictured) said: “It is vitally important that key issues regarding competition structure and licensing are addressed if Super League is going to thrive. The working groups set up by the RFL hand some control to the clubs so that we, who are on the front line, can use our first hand experience to inform what changes need to be made.
“Nevertheless, each club has to take ultimate responsibility and ensure it is adopting a viable Super League model. Currently, I would say that about half of the clubs in the competition need to adjust their business structures in order to compete with the top half of the league.”
“Dated stadiums like ours do not have sufficient facilities to generate enough income. We continue to liaise with the appropriate parties in order to try and progress the development of a new stadium. However, if we are not able to fulfil this ambition, Wheldon Road would need to be sufficiently transformed in to a venue that creates multiple income streams through top-class facilities such as flexible event spaces and conference facilities.”
Aside from the income generated through modern, multi-functional stadiums, season ticket sales deliver the largest revenue stream for a club.
Ferres added: “It is my belief that a membership scheme which recognises the importance of its fans and gives added value to its loyal members, is key to increasing season ticket sales.
“The work we have done on our 2013 membership scheme is adding this extra value and as a result we have already exceeded the 2,000 membership mark with 80 per cent of these signing up to our gold or silver season ticket packages. Whilst we have made a strong start we still have a long way to go. 5,000 members are required in order to enable us to spend the salary cap and ensure the Tigers have the strength in depth to compete with the best for a full season.
“There are still many fans yet to sign up and we need them to understand how important they are to the club’s future. For just £50 they can support the club, which is central to the town and its community, attend two home matches and receive a range of benefits from local retailers and restaurants which would see the £50 pay for itself in discounts and offers alone. ”
“Castleford Tigers is a club steeped in history and as a community we all need to support it if we want it to remain as a competitive force in top flight rugby league in the future.”
For more details on the 2013 membership scheme, visit the Castleford Tigers official website or contact the club on 01977-555336.