Etihad Airways link up with LET for 2016 season

LET players together with Etihad Airways cabin crew flank, from left to right, Ivan Khodabakhsh, CEO of LET, Mona Walid, Vice President of Talent Acquisition for Etihad Airways, and Patrick Pierce, Vice President of Sponsorship for Etihad Airways.
LET players together with Etihad Airways cabin crew flank, from left to right, Ivan Khodabakhsh, CEO of LET, Mona Walid, Vice President of Talent Acquisition for Etihad Airways, and Patrick Pierce, Vice President of Sponsorship for Etihad Airways.

ETIHAD Airways, the national airline of the United Arab Emirates, are to become the official airline of the Ladies European Tour in 2016.

They become the second LET global partner, joining Omega, the official timekeeper of the tour.

The LET was originally formed as the WPGA in 1978 and in 2015 staged more than 20 tournaments in 18 different countries for a membership base of more than 30 different nationalities.

Patrick Pierce, Vice President of Sponsorship for Etihad Airways, said: “The airline partners with a variety of sports properties around the world including football, cricket, Formula 1, basketball, hockey and cycling.

"Our support of the Ladies European Tour provides yet another opportunity for Etihad to increase our brand and business profile to an international audience passionate about golf.”

Ivan Khodabakhsh, Chief Executive of the Ladies European Tour, said: “We are thrilled to enter a global partnership with Etihad Airways, one of the world’s truly great companies. The new relationship is testimony to the global appeal of the LET and the success of our players to connect with audiences in many markets around the world.”